Brutal
Zapas

Franchise Development

The clearly urban-inspired store concept is designed for true sneaker lovers. The project revolves around a fragmented world with three very distinct spaces: a Black area with street aesthetics that integrates urban elements such as pipes, conduits, drums, neon, graffiti, etc.; a White area, a simplified and exhibition universe where the real protagonist is the product; and finally a Red area involved in a more sophisticated atmosphere. The star product is surrounded by screens and metal displays in a mechanized world.